While working at Stebbings Partners, we refreshed and rebranded the popular spot formerly known as Frost Ice Bar located in Boston's own Faneuil Hall. We came up with a new look influenced by both the geometry of the space, comprised entirely of ice blocks, as well as the environments and cultures which experience cooler climates. After a look and feel was developed, I was responsible for expanding the brand into the collateral system, merchandise items, and miscellaneous marketing material. Our ad campaign made multi-platform appearances in both digital and printed publications such as Where Magazine and the Old Town Trolley Tour maps and vehicles.
Griddler's Burgers + Dogs
Griddler's Burgers and Dogs has become a popular staple for college students in the heart of Boston. With the opening of its second location, it was time for a fresh look accompanied by a new menu and locally sourced ingredients. Working alongside the designers at Stebbings Partners, I was primarily responsible for laying out the collateral system, takeout and menu boards, and tee shirts after the illustrated brand language was developed. The restaurants' manifesto is hand-drawn and proudly displayed on the staff shirts as well as inside the spaces. Printed in the Improper Bostonian, the ad campaign was a true collaboration with the Stebbings photographers.
The Tap Trailhouse
This was the first project I jumped on while working on the design team at Stebbings Partners. A take on the historical context of its location on Union Street in Boston, The Tap Trailhouse offers a colonial dining experience with provisions to match. After the brand was established, we carried it forth through the pages in the menu, promotional materials, and printed collateral. I was responsible for sourcing and branding the uniforms as well as selected merchandise items and menu changes. The restaurant has a signature brew, Freedom Trail Ale, which we were asked to create a logo for.
While working under SCAD’s Collaborative Learning Center (CLC) with Snap-on Tools, I had the pleasure of designing side-by-side with other graphic and industrial designers. Our Mission was to create lighting solutions for workspaces including, but not limited to, ambient lighting, wearable lighting, and lighting systems. Along with brainstorming prototype ideas with our team, I was responsible for packaging as well as a process book for the project. We wanted to keep the promotional materials consistent with the legacy of the brand, but bring a fresh take in order to appeal to a younger audience. The book was created by our team of graphic designers, making the whole project collaborative from beginning to end.
As a designer, I wanted to find a way to make an educational experience aesthetically pleasing, yet still functional. I created a poster calling out parts of an anatomical mythical creature and correlated the terms with typographical definitions. I thought this would be a fun way for young designers to make relations between the words and areas of the body, in turn making learning a more intuitive experience. Each term on the poster, sixty total, was then turned into a double-sided card illustrating these connections along with the full definition. The cards are packaged inside a frame-like case, allowing for easy display on both sides. The style was very much inspired by horticultural drawings reminiscent of the past.
Left Hand Man
In this collaborative project, myself along with three other designers created a brand for a multidisciplinary design firm that supports brands with a cause. Based in Houston Texas, Left Hand Man motivates their clients to consider their environmental footprint when selling mass-produced materials to consumers. Our eclectic team of designers focuses on multifaceted disciplines, each person bringing something new to the table. As President of the company, my role was to participate in concepting, design, and keep the other group members organized and on task. This experience taught me first hand that the whole is greater than the sum of its parts.
In order to promote a healthier lifestyle for those who are trying to quit smoking, the Nicorette Pocket Pack campaign is an unexpected way to generate a buzz. The three-part print series is placed inside magazines targeting a younger audience, perhaps even creative entrepreneurs. There, the reader will see one of three advertisements highlighting one of three flavors to choose from. The illustrative quality of the figures and typography are approachable, opening to conversation about the difficulties of quitting. The dialogue between the personified characters suggests a struggle, but ends on a positive note with lighthearted puns. The copy next to the product shot has the same voice, leaving the reader with motivation to quit. The insert placed next to the ad serves as a fifty-percent-off coupon where everyone wins. On both systems there is a call-to-action to twitter with the hashtag idea #ChewsToQuit.
Museum of Sustainable Solutions
This museum concept is to be located in Portland, OR due to the city’s environmentally conscience reputation. MoSS showcases permanent and temporary exhibitions pertaining to all that is sustainable. The brand itself prides itself in being green — not just in color, but in content. I acted as Creative Director of the branding and promotional materials throughout this project. This gave me a taste for the corporate world as well as the creative side of things. I chose sustainability as a focal point for this project because it is extremely important to raise awareness among the public as to their effects on the environment as well as teaching them tools in order for the Earth to sustain for generations to come. The deliverables include a logo, stationery system, collateral, and a website.
In the digital age with technology constantly updating and screens replacing faces, it’s seldom we sit and have an honest conversation with our peers. Crossed Lines is a game that encourages critical thinking all the while remaining lighthearted and enjoyable for a broad range of players. The creatives of Left Hand Man present peculiar scenarios and finding common ground with others. Although the board presents a strategic opportunity, anyone who plays will be sure to learn a little bit more about the people they play with, making it perfect for ice breakers or parties. Alcohol not included.
So many young people do not have the proper knowledge regarding their sexual and reproductive health. Maybe Baby is an organization of experienced professionals who visits cities in need of sex education and health reform. A series of posters informs the students in the local high schools about weekly discussions that will be held at these pop-up spaces. At the meetings, information is exchanged and free notepads are given away. The deliverables offer a call to action for more beneficial resources on the web. The posters are displayed inside bathrooms and stalls, providing more confidentiality in a private setting.
This is a cover redesign for Siddhartha, by Hermann Hesse. Taking place in India during the time of Buddha, the book documents Siddhartha's journey to enlightenment through self-actualization. I used the reoccurring image of the river as inspiration for both the medium and the palette for the dust jacket. The conceptual design of the introduction and first chapter reference the ebb and flow of man's journey to spiritual understanding. The text is broken with great intention in every line, emphasizing its profound meaning.
For this project, I partnered up Quicksilver and Sticky Bumps, a brand that specializes in surf wax, to form a collector's novelty item. Along with the redesign of the Sticky Bumps logo, I wanted to create a package that would live beyond its intended use. The idea is for the customer to personalize their box online. In the mail, they receive a customized package with their name on it. Fully stashed.
In this day in age, respect is something that seems to be earned, not given. If everyone was more aware of the way their behavior impacts other people, places, and things, then we could all get by a little easier. For this campaign, I wanted to target urban environments in an unexpected way in order to remind people to be respectful of one another. All of the executions play on the idea of perspective, only revealing so much before the audience must engage with the statement, drawing them in with a pay off at the end. The call to action invites the audience to sign a petition online vowing to treat everyone and everything with respect. This initiates a promise, something people may feel the integrity to keep because respect is the one thing we all deserve.
These logos represent individual identities ranging from collaborative to freelance projects.