In order to promote a healthier lifestyle for those who are trying to quit smoking, the Nicorette Pocket Pack campaign is an unexpected way to generate a buzz. The three-part print series is placed inside magazines targeting a younger audience, perhaps even creative entrepreneurs. There, the reader will see one of three advertisements highlighting one of three flavors to choose from. The illustrative quality of the figures and typography are approachable, opening to conversation about the difficulties of quitting. The dialogue between the personified characters suggests a struggle, but ends on a positive note with lighthearted puns. The copy next to the product shot has the same voice, leaving the reader with motivation to quit. The insert placed next to the ad serves as a fifty-percent-off coupon where everyone wins. On both systems there is a call-to-action to twitter with the hashtag idea #ChewsToQuit.